Most teams don’t wake up excited about “cloud storage.” They just want it to work.
Yet the reality is messy: multiple clouds, multiple storage types, ever‑changing environments, and a constant stream of new applications and data. Underneath it all, storage is silently carrying the weight of availability, performance, security, and cost.
At Lucidity, our mission is simple:
Make Cloud Storage Right For Everyone
Right for us means:
Available: it’s just there when you need it
Scalable: it grows and shrinks with your business, not against it
Secure: it respects your risk, compliance, and governance needs
Optimal for the business: it supports your outcomes instead of inflating your bill
We sit at the intersection of Storage, Cloud, and Operations, and our philosophy is that the complexity of this world should not be pushed onto customers. The future isn’t about throwing more dashboards or knobs at teams - it’s about turning today’s manual, reactive ops into no‑ops wherever possible.
The Hidden Problem: Cloud Storage Never Stands Still
Most enterprises today have a cloud environment that changes every single day:
New dev and test environments spin up and disappear
Security teams tweak networks and firewalls
Compute layers autoscale up and down
New products and features are launched, needing fresh infrastructure
Workloads are migrated, retired, or re‑architected
Every one of these changes has a storage impact:
New entities need reliable, persistent storage
Existing systems generate more data and metadata
Old data often never gets revisited, but continues to cost money
So while teams talk about cloud infrastructure, the storage landscape underneath is constantly shifting. That’s where trouble - and opportunity - live.
We believe this dynamic reality calls for a fundamentally different approach.
Lucidity’s Philosophy: From Firefighting to Intelligent, Integrated Control
Our core belief is that enterprises don’t just need tools - they need an intelligent, integrated way to understand and manage cloud storage.
That means:
Continuous awareness, not point‑in‑time audits The environment is changing all the time. You can’t manage what you only see once a quarter.
Insights first, automation second Automation without context is dangerous. We focus on deep, meaningful insights that can power safe, repeatable actions.
Policies as the language of the business Instead of one‑off manual configurations, we believe in policies:
These applications are mission critical - need the highest tier of performance.
These workloads must never run out of storage.
This environment must be aggressively cost‑optimized.
No-ops as an aspiration, not a slogan The more the system can understand your environment and apply your policies intelligently, the less your teams have to live in tickets, war rooms, and maintenance windows.
Performs smart tiering and deep analytics on your storage stack to run your workloads on the most appropriate disk tiers optimizing for cost as well as performance.
Identifies unused, stale, or underutilized capacity, and can recommend or automate moves to cheaper, greener storage tiers - ensuring every byte has a purpose.
Ultimately, our goal is to help enterprises move from reactive firefighting to proactive, context‑aware control of their cloud storage.