Lucidity Recognized in Forrester’s Cloud Cost Management and Optimization Solutions Landscape, Q3 2025

The world of cloud cost optimization is evolving fast. What once centered on compute efficiency now extends to one of the fastest-growing—and most overlooked—areas of cloud spend: storage.

Data volumes are surging, fueled by AI workloads, analytics, compliance, and governance needs. Yet much of this growth is paired with massive cloud storage waste. Teams struggle with cloud storage spending and optimization due to a lack of visibility into actual utilization, orphaned and idle storage, and the absence of automated cloud storage management.

Forrester’s latest Cloud Cost Management and Optimization Solutions Landscape, Q3 2025 highlights this market shift toward transparency, visibility, and governance, stating “For many organizations, [CCMO] tools are the first step to getting cloud costs under control, but they also advance with your FinOps maturity. Early-stage teams use CCMO tools to establish visibility and identify waste. Advanced teams automate wherever possible — even in production environments.”

We are proud that Lucidity has been included as a vendor helping enterprises achieve cloud storage cost savings through visibility and automation, and address this emerging challenge head-on.

The Top Challenges in Cloud Storage Optimization

From our work with customers across industries, three challenges repeatedly hold organizations back from realizing the returns of cloud storage optimization:

1. Limited visibility beyond compute: After compute resources are optimized, teams often struggle to identify where and how to improve storage efficiency. Native CSP tools rarely surface these opportunities effectively, leading to missed cloud cost savings.
2. Misaligned IT and FinOps priorities: FinOps focuses on cost reduction; IT and DevOps prioritize uptime and performance. Without safe, automated ways to act on optimization opportunities, potential savings often go unrealized.
3. Early-stage FinOps maturity: Many organizations are still developing their FinOps capabilities, with limited resources, expertise, and alignment—slowing their ability to make an impact in high-cost areas like storage.

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Trends Driving Cloud Storage Optimization

As organizations focus on optimizing their cloud spend and resources, they are looking across people, process, and technology to do so. From the technology perspective, the Landscape overview states “CCMO solutions are the key enabling tool to helping a FinOps practice optimize spend, rightsize overprovisioned resources, and automate tasks.”

Lucidity’s inclusion in Forrester’s report comes as three major trends redefine the cloud storage management landscape:

1. The rise of cloud storage optimization – Extending cost optimization beyond compute to tackle an under-managed but growing storage footprint.
2. The demand for action – Visibility alone isn’t enough; organizations need actionable intelligence that can be implemented at scale.
3. The need for automation – AI- and ML-driven automation is becoming essential to sustain optimization and reduce manual engineering workloads.

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How Lucidity Delivers Measurable Cloud Storage Cost Savings

Lucidity provides the industry’s first multi-cloud storage management platform that delivers real-time visibility, intelligent recommendations, and zero-disruption automation to optimize cloud storage performance and cost.

• AutoScaler – Continuously rightsizes block storage volumes based on live application requirements, eliminating overprovisioning without downtime.
• Lumen – An intelligent disk tiering solution that delivers global visibility, actionable recommendations, and one-click execution to right-tier cloud disks, without downtime or manual effort required.  
• Assessment – Free visibility into storage inefficiencies to kickstart cloud cost optimization initiatives.
  
  

Our customers consistently achieve:

• Reduced storage costs and improved utilization.
• Reclaimed engineering and DevOps time through automation.
• Stronger collaboration between IT, FinOps, and DevOps.

The growing importance of cloud cost management and optimization

Cloud cost management and optimization is more important than ever. As cloud usage and bills grow, organizations must continue to find new ways to automate their resources and control their spend. The Landscape overview recognizes this reality: “FinOps is now mainstream, making CCMO solutions essential. In the post-pandemic FinOps craze, organizations rushed to stand up FinOps practices. In 2024, roughly 74% of cloud decision-makers said that their organization either has adopted or plans to adopt a FinOps practice in the next 12 months.”

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Lucidity is honored to be recognized as a vendor that helps companies achieve these goals for their cloud storage. Get a personalized demo to check it out for yourself.

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Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

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